SOCIAL MEDIA PORTFOLIO

 

Dartmouth College

In a screenshot of the Dartmouth College Instagram account, there are photos of students enjoying nature and campus life.

Dartmouth Instagram

Over the course of three years, I developed the Dartmouth Instagram strategy and increased the audience by over 50%. The account featured photos, videos, and reels of campus life in the feed and shares institutional news and resources in stories.

The Dartmouth College Spotify account features a variety of playlists that highlight campus locations and tradiations.

Dartmouth Spotify

Starting in 2020, I curated playlists for the Dartmouth College Spotify account. Playlists ranged from instrumental study soundtracks to music inspired by locations around campus. I also regularly cross-promoted the account on our channels.

In an Instagram post from the Dartmouth College account, students practice yoga outdoors on the grass with the Student Wellness Center.

Community Wellness

During the pandemic, I utilized the Dartmouth social accounts, specifically Instagram stories, to share virtual health and wellness resources. Now, the account regularly partners with the Student Wellness Center and the JED Foundation to increase awareness and improve access to care.

Instagram Stories